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Press Releases
Ion Group and Europcar launch telephone concierge service for travellers
Telemarketing specialist, Ion Group, and Europcar are to pilot an innovative new telephone information service this summer, to offer hire car customers a personal telephone information service. The Ion Group’s "Telepathy Personal Assistant", is to answer both the needs of business travellers and holiday makers with a wide range of services including route planning, hotel and restaurant selection and booking as well as general tourist information.
Europcar approached Ion Group with a view to gaining first mover advantage in a market where it is not easy for car renters to differentiate the services offered by the key players. "Men never stop to ask directions" may be an old cliché, but it might well hold some truth. Now with the new concierge service, Europcar renters could avoid all those disagreements in the car, all with a simple telephone call!
Europcar customers will now be able to buy the services of the "Telepathy Virtual PA Service" in blocks of 10 minutes for a daily rate. Extensive market research has been carried out at Heathrow airport and at Victoria station, where the scheme was greeted with an extremely positive response.
Adrian White, Head of Brand Marketing at Europcar UK, comments, "This is a fantastic added value service for our customers. When most holiday or business travellers arrive at their destination, they are simply provided with a hire car – and a map if they are lucky. This new partnership will help us to differentiate ourselves furthermore and ensure we carry on providing an excellent service."
Europcar is piloting the initiative at Heathrow, Victoria, London City, Glasgow Airport and Edinburgh Airport, with a view to rolling it out to all UK locations and extending it to all European countries.
Notes to Editors: -
Ion Group
Founded in 1995, Ion Group offers integrated marketing communications programmes. Services encompass: database build and management; inbound customer sales; outbound sales campaigns; CRM solutions; database maintenance/cleanse; fulfilment and response handling. Ion Group has worked with over 30 international companies, both directly and with their marketing, advertising and communications agencies. Clients include Audi, Freeserve, Harley-Davidson and Gala Leisure. Over the last two years the company’s turnover has more than doubled, with only a 15% increase in staff. This expansion has resulted in Ion Group relocating to larger premises, with the addition of a fulfilment arm in Acton to complement the main business in Twickenham.
Europcar
Founded in Paris in 1949, Europcar is the largest rental company of European origin and a wholly owned subsidiary of Germany’s Volkswagen Group, the largest car manufacturer in Europe.
With 2685 world-wide locations in 123 countries and a fleet of more than 120,000 vehicles, Europcar is one of the world’s leading car rental companies. Europcar boasts greater airport coverage in Europe than any other car rental.
Europcar UK provides rental choice from 1 hour to 1 year, with or without a driver, for work or play. We provide a large selection of vehicle makes and models from small economy models and sporty convertibles to large family cars, minibuses and luxurious sedans, as well as vans.
Europcar, you rent a lot more than a car.
For further information please contact: -
Sophie Ammann,
Public Relations Europcar UK
(t) 07771972803 / 01923811298
(e) ammanns@mail.europcar.com
Alex Burr or Ellie Thompson
Lindsell Marketing
(t) 0207 434 2090
(e) ellie2@lindsellmarketing.com
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