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Press Releases Europcar International Online Business boosted in 2002
24th March 2003 Europcar International significantly increased its online bookings in 2002. The web site www.europcar.com recorded 8 million visitor sessions (an increase of more than 50% compared to 2001). By December 2002, 6% of Europcar’s total reservations conducted worldwide were made via its online booking engine. The most important online business markets for Europcar are Germany and the UK where 65% of all internet bookings are made. A large number of developments contributed to these encouraging web results. The main national Europcar web sites were harmonized to extend Corporate Identity into the online segment. Having been redesigned, www.europcar.com now contains new user-oriented features for corporate clients and travel agencies such as a dedicated booking engine, a "Special Offers" area or a business section. Europcar’s enhanced online reservation service provides real time information about prices and availability. It allows visitors to book a vehicle world-wide in only a few clicks with immediate confirmation. Online pre-paid products emphasise ease and convenience for the user. Additionally, customers benefit from a lower price if they prepay at booking time. The objective of Europcar in 2002 was to provide more effective and user-friendly navigation for its customers and to make the booking procedure even easier. "This year’s target will be to launch innovative web products and reinforce Europcar’s presence on the net via partnerships, advertising and e-mail campaigns", said Kirsten Roennau, Marketing Director, Europcar International, Paris. "The web continues to be an important element in Europcar’s distribution strategy and a strong tool for communication with the customers", she added. Europcar is represented in 123 countries throughout the world with 2,650 rental stations and a fleet of over 220,000 vehicles. Further information is available or reservations can be made at www.europcar.com, in your travel agency, or at your local booking centre. Contact: Europcar International S.A. Christoph Wolf, Director Communication Tel: +33 130 449 800 Fax: +33 130 449 445 E-mail: wolfch@mail.europcar.com
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